An abandoned social profile says morethan no profile at all.
Someone checks you out before they ring. If the last post was fourteen months ago, they wonder whether you're still trading — and that doubt costs you the job.
Why this matters
Most small businesses don't have a social media problem. They have a sustainability problem. Someone posts enthusiastically for six weeks, gets busy, and the profile goes quiet. Then it sits there, dated, doing more harm than good.
So the first question isn't what to post. It's what you can realistically keep up once I'm not standing over it. A modest plan you'll actually follow beats an ambitious one you'll abandon in a month.
I build a repeatable format — a handful of content types, a rhythm that fits your week, and the templates and assets to make each post quick. Then either you run it, or I do, or we split it.
What's included
Not every project needs all of it. We agree the scope before anything starts.
Social strategy
Which platforms are worth your time, what to post, how often, and what you're actually trying to achieve.
Profile overhaul
Bios, cover images, contact details, pinned posts and highlights — the bits that get seen before anyone scrolls.
Content planning
A calendar built around your business rhythm — seasons, quiet periods, product launches, local events.
Branded content systems
Reusable templates so a post takes ten minutes instead of an hour and still looks consistent.
Campaign creative
Photography direction, product visuals and campaign imagery for launches and promotions.
Short-form video
Reels and short video built to a repeatable format so you're not staging a production every week.
Product presentation
Packaging visuals and styled product imagery, including AI-assisted photography where a full shoot isn't practical.
Ongoing management
If you'd rather not run it yourself, I can — with you approving before anything goes out.
How it works
- Audit what's there
Every profile, what state it's in, what's actually getting engagement and what's just noise.
- Decide what's realistic
An honest conversation about how much time you or your team can give this each week.
- Build the system
Templates, content pillars, a posting rhythm and a bank of assets to draw from.
- Produce the first run
Enough content to get several weeks ahead, so you start with breathing room rather than pressure.
- Hand over or keep running
Either I train you and step back, or I keep producing. Both are fine — no lock-in either way.
Is this the right fit?
Worth talking about if
- Your profiles exist but haven't been touched in months
- You post inconsistently and it shows
- You're launching a product and need proper creative
- You want to sell online but the presentation lets you down
- You've been told to 'do social' and don't know where to start
Probably not if
- You want followers as a vanity number rather than customers
- You expect to go viral
- You want someone to post daily with no input from your business
Common questions
How often should I be posting?
Less often than most advice suggests. Two or three good posts a week, sustained for a year, will do far more for a small business than daily posting for six weeks followed by silence.
The right answer depends on your business and your capacity. I'd rather set a rhythm you'll keep than one that looks impressive on a plan.
Which platforms should I be on?
Usually fewer than you think. For most small businesses, one or two done properly beats five done badly.
Where your customers actually are decides it. Trades and local services often do best on Facebook and Google. Product and lifestyle businesses tend toward Instagram. B2B skews to LinkedIn. I'll tell you honestly if a platform isn't worth your time.
Do I have to be on camera?
No. Plenty of businesses build a strong presence through product photography, work-in-progress shots, before-and-afters and written posts.
That said, if you're comfortable on camera it does help — people buy from people, and that's especially true for owner-operated businesses. But it's not a requirement and I won't push you into it.
Can I take it over myself later?
Yes, and for a lot of clients that's the goal. I build the system so it can be run by you or someone on your team once it's established.
I'll leave you with the templates, the calendar and a written guide to how it works. No lock-in and no holding your accounts hostage.
Do you use AI to create content?
Where it helps and where it's honest, yes. AI-assisted product imagery can give a small brand presentation quality that would otherwise need a studio shoot they can't justify.
What I won't do is fabricate testimonials, invent results, or generate images that misrepresent what a business actually delivers. There's a clear line between production assistance and misleading customers.
What if I've got no photos of my work?
That's very common and it's fixable. Part of the setup is establishing a simple habit for capturing work as it happens — a few phone photos before, during and after, which is genuinely enough.
In the meantime we work with product visuals, graphics and what you do have. The photo library builds itself once the habit is in place.
Related services
These overlap more than the headings suggest. Most projects touch at least two.
Not sure this is where to start?
That's exactly what the Free Discovery Session is for. I'll look at the whole picture and tell you which fix matters most—even if it is not this one.