STEP 1 — WHERE THEY GET LOST
They don't find you.
Competitors appear first on Google, Maps, social or AI answers like ChatGPT and Google's AI Overviews. You never make the shortlist.
WHAT I CHECK
- Where you appear for the searches that actually bring work
- Your Google Business Profile, categories and service areas
- Whether AI search tools mention your business at all
- Which competitors are taking your spot, and why

