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Software & Ad Fees Policy

Clear examples of the costs that sit outside your weekly Elevate Engine management fee.

Your weekly Elevate Engine fee covers our time, strategy, setup, monitoring and reporting. Some services require third-party software or paid advertising, and those costs are always paid directly by you to the provider — never marked up by us.

We will tell you what these extra costs look like before anything is switched on, so you can make an informed decision.

Third-party software fees

The AI-assisted phone receptionist, website chat and missed-call text response features in the Never Miss Another Enquiry package are powered by third-party virtual receptionist and messaging software. These tools have their own subscription and usage fees.

They are not included in our $149 weekly management fee and must be paid directly to the software provider by you, the customer.

AI-assisted phone receptionist

Answers, screens and transfers calls after hours or when you are busy. Charged per minute or per call by the provider.

Typical cost: $30–$80/month base + $0.40–$0.90 per minute of connected call time.

Cost rises with call volume and call length. We choose a provider that fits your expected volume.

Website chat widget

Live chat bubble on your site that captures visitor questions and enquiries. Charged per seat, per conversation or per message by the provider.

Typical cost: $25–$75/month base + usage over a set conversation limit.

Basic plans suit low-traffic sites; busier sites need higher conversation limits.

Missed-call text response

Automatically sends an SMS to missed callers so they do not disappear. Charged per SMS or per month by the provider.

Typical cost: $15–$40/month base + $0.05–$0.15 per SMS sent.

High call-volume trades receive more missed calls, so SMS volume matters.

Google & Meta advertising fees

For the Local Customer Starter and Local Customer Growth packages, the weekly fee is our management service. The actual Google or Meta advertising budget is paid directly by you to Google or Meta, not to Elevate Engine.

We never mark up your ad spend. You keep full ownership of your ad accounts and can see exactly where every dollar goes.

Google AdsLocal Customer Starter

Recommended: $100/week
Who pays: You pay Google directly through your own Google Ads account.
What your weekly fee covers: Campaign build, keyword research, ad copy, targeting, landing page guidance, weekly monitoring and reporting.

Meta AdsLocal Customer Growth

Recommended: $150/week
Who pays: You pay Meta directly through your own Facebook/Instagram Ads account.
What your weekly fee covers: Campaign build, audience targeting, creative guidance, lead form or messenger setup, weekly optimisation and reporting.

Important: Exact software and ad costs depend on your usage, provider pricing and market conditions. The figures above are realistic examples, not quotes. We will give you a tailored estimate before any work begins.

What Elevate Engine does for you

  • Help you choose the right software and advertising approach for your budget and call volume.
  • Set up the tools correctly, connect them to your website and phone, and link them to your ad accounts.
  • Monitor performance during your package timeframe and adjust settings to improve results.
  • Report clearly on what the weekly fee covers vs what is paid directly to providers.

Questions?

If you are unsure which software fits your business or what your likely ad spend should be, contact us and we will walk you through the realistic costs.

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